San Mateo County
Economic Vitality Blueprint

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MEASUREMENT STANDARDS

Long Term Impacts

Short Term Impact

Mission: To monitor and report short and long term actions and goals of the 1996-99 Strategic Action Plan and analyze the results utilizing key economic vitality indicators, findings will be used to focus on-going action plans.

Strategy #1: Appoint a Standards and Evaluation Team.

Objectives:

  1. Create an industry advisory group that will establish a formal, ongoing format and procedure by which economic vitality will be measured in San Mateo County.
  2. Coordinate, review and report tangible results of the 1996-99 Strategic Action Plan on a periodic basis.
  3. Consolidate reporting of results in the form of a multi-phased economic vitality index for San Mateo County as measured against goals.
Action Plan #1:

Date of Completion: June 1996

8.1.1 Action Date: May 1996 to June 1996
Action: Recruit Action Team building on existing SAMCEDA membership, with particular emphasis on economic analysts from the County and the private sector.
Resources: EDAC, SAMCEDA
Budget: Staff: Team $2,000; SAMCEDA $440
Fund Source: EDAC

 

Action Plan #2:

Date of Completion: July 1997

8.2.1 Action Date: June 1996 to July 1997
Action: Create and implement a formal Index measurement format by which economic vitality in San Mateo County can be monitored as a result of the 1996-99 Strategic Action Plan.
Resources: Action Team, outside data sources
Budget: Program: $20,000
Staff: Team $18,400; SAMCEDA $5,280
Fund Source: EDAC

 

Action Plan #3:

Date of Completion: July 1997

8.3.1 Action Date: July 1997
Action: Prepare a formal report to EDAC which identifies the County economic vitality index in relation to the impact of the 199699 Strategic Action Plan.
Resources: Action Team
Budget: Program: $8,000
Staff: Team $2,000; SAMCEDA $440
Fund Source: Grant, EDAC

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LONG TERM IMPACTS

The following measurement categories will be considered by the Standards and Evaluation Action Team to determine the long-term impact of this Strategic Plan through trend analysis. Specifics of the survey, together with analysis of applicable measurement tools will be structured by the Action Team.

1. ECONOMIC OPPORTUNITY and BUSINESS VITALITY

Analysis of economic opportunities and business vitality is intended to show how San Mateo County is doing in terms of factors which relate directly to economic growth.

=> Population Growth and Employment Growth; provides comparison between growth in numbers of people, numbers of jobs and cluster industry activities to determine the sustainability of the County.

=> Earnings and Income; these economic indicators will display per capita income and new households as base economic indicators.

=> Entrepreneurial Activity; identifies business growth in cluster industries of biotechnology, multi-media/software, business and professional services, and environmental sciences.

* New job creation
* New businesses
* Exports
* Business bankruptcy rates
* Business confidence
* Retail sales
* Office & industrial occupancy rates
* New commercial development
* Commercial re-development

11. QUALITY OF LIFE

It is important to measure how the County will fare in coming years by evaluating the quality of resource capacities that people and businesses will draw upon for advancement and growth. Some of those measured factors may include:

=> Human Conditions

* Educational attainment
* High school drop out rate
* Welfare cases and child support enforcement
* Crime rate
* Unemployment rate

=> Housing Resources

* New housing units
* Median price single-family homes
* Rental rates for 2-bedroom apartments
* Assessed property values

=> Health Considerations

* Air quality
* Low birth-weight

=> Transportation Conditions

* Public transit ridership
* Commute times
* Single occupancy vehicles
* Highway and road improvements/maintenance


SHORT TERM IMPACT

In addition to long-term trend analysis, selected short-term results are anticipated from specific Action Team strategies. Measurement of these will be accomplished by each Team every 6 months. Individually and collectively the teams have identified the following short term goals for assuring economic vitality.

POLICIES

  1. Create annually updated economic development policy statements.
  2. Advocate standardization of permitting policies and procedures.
  3. Develop transportation policy guidelines.
  4. Advocate policies targeted at the creation of mixed-use housing projects along transportation corridors.
  5. Advance existing or new policies targeted at educating and training the workforce.

SHORT-TERM GOALS

  1. Facilitate 15 regulatory/procedural changes through permit streamlining.
  2. Implement the Uniform Building Codes Program Countywide.
  3. Provide public access to County Assessor property information.
  4. Create an Annual Participation Report to identify individual city involvement.
  5. Implement the "early warning" system.
  6. Expand the international strategic partnerships through BAYTRADE and the Bay Area World Trade Center.
  7. Create fulfillment marketing pieces.

PROJECTS

  1. Create a model for the creation of one or more Business Incubators.
  2. Facilitate the development of one or more mixed-use housing projects.
  3. Facilitate the creation of one or more One-Stop Permit Assistance Centers.
  4. Design and implement a HomePage on the Internet.
  5. Create and implement a Marketing Program.
  6. Implement and expand the Business Retention & Expansion Program.

 

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